Thursday 6 October 2011

About The Fashion Store And How To Manage It Properly

When talking about fashion, there’s no other place you can go but a fashion store. A fashion store sells in retail or in wholesale depending on the capital capacity of the owner. You can find fashion store in all malls, all market place and in almost every street anywhere in the world. Fashion store is, needless to say, the biggest business in the industry. Clothing is one of the basic needs of human kind and when you venture in this business all ages of people is your target market.
Putting up a fashion clothing store is very easy when you have the capital, capability, strategic plans and the patience. You can start your business in small buy and sell type until you reach the point of expansion due to your growing income. Some would start their fashion store by creating their own design which means a bigger need for capital unlike when you just buy and sell where all your goods are ready to be sold.

There are many types of fashion stores; one is the wholesaler where you can buy fashion materials in bulky orders where you can usually avail of discounts. Another type is that where it sell its products by piece in a higher price. There are also fashion stores where they only sell branded products, this of course is expected for higher prices but a guarantee of higher quality also. But not all fashion stores sells all fashion accessories that people are looking for. There are fashion stores that limit their products to clothing only called clothes store. But some sells almost everything such clothing, jewelleries, shoes, bags and other accessories.

Due to tight competition in the market most of the fashion store owners compose an encouraging marketing scheme like discounts, buy 1 take one, or raffle tickets which requires a minimum amount of purchase of their products. The higher the purchase amount entitles the customer to more raffle tickets. These schemes have been proven successful that’s why it became a trend where all fashion stores creates packages that their customers enjoy to avail of. A colourful and most promising scheme sells bigger.

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