Pool companies generally have large fleets of work trucks and/or cargo vans to transport their products. Although these vehicles can sometimes be exposed to difficult working conditions, they should still display some sort of business signage so that customers can easily identify the vehicle with the business to which it belongs. The best way for a service industry like a pool cleaner to advertise is by showing off the great work that it has done for previous clients. A professional photographer can capture the beauty of a freshly-cleaned pool or even a custom-designed outdoor space. These pictures may be a bit of an expense initially, but if you make use of them in other places than just signage-on your website, on your business cards, and even on your commercials, you'll see the results in no time!
Color scheme is one of the most-noticeable aspects of car sign design, so as a pool company you'll want to choose a color scheme that stands out from the crowd of other signs out on the road. Blue should obviously be the focus of your signage, but keep in mind your competition is probably choosing blue as well, so you should highlight important elements of your design with complimentary colors. If you haven't already, use this opportunity to create unique "brand" colors for your business which you can continue to use on other advertisements. Having brand colors will make your business and its signage more-recognizable.
Your work trucks are the perfect canvas for affordable mobile marketing. With magnetic signs on the doors, these trucks can easily be identified as part of your business. You're selling convenience, so highlight that in your design-convince your customers that by hiring you to take care of their pool (something that they technically could do themselves), they'll have more time to do things they enjoy. You can also use a car window decal on the back window of your trucks-even if it just displays a background of clean pool water, it increases the visual interest of your signage.
The key to successful car signage is conveying your business expertise and industry authority. For customers to realize you're an authority, however, they first have to be aware that you exist, and signage will help build awareness for your business. Your quality work speaks for itself, so as long as that's the focus of your signs, then you should have no problem seeing results. By taking a small dip financially, you'll see a huge splash of new customers!
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.
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