There's a common problem faced by new and experienced internet
marketers. After reading a ton of information on internet
marketing, the majority are confused as to what they should do
for their online business.
Many will believe that creating 5 websites to make money is
better than relying on 1 website. This seems like common sense
but in fact, it is very wrong. Who said earning a lot of money
requires common sense? If so, the majority of people would be
rich and not the other way round.
If you want to succeed online you need to focus on 1 website. At
least until it becomes very successful. There are several reasons
for this.
1. Focus Never mind having several websites. Even if you create 2
websites, it's very hard to make both of them excellent and
start making a good number of sales. It's much easier to focus
on 1 website.
More and more people are saying that multi-tasking actually
decreases the quality of results. This is exactly what you're
doing when you're working on several websites at the same time.
2. Not enough time If you have many websites, you will need to
upload several pieces of content to each of them. When something
goes wrong with one of the websites, it is unlikely that you'll
know instantly because you have so many sites to deal with.
Basically you don't have enough time to work on several projects
unless you hire a team.
3. Results Imagine what would happen if you focused all your
efforts on a 1 website instead of 3? You would achieve your goals
at least 3 times as fast.
As soon as your website launches, you can put all your effort
into making it an authority site. This is how successful
entrepreneurs run businesses.
Unless you have an experienced team that you can rely on, you
won't be able to produce more than one good website while
dealing with many different things at the same time.
A lot of work is required when creating a website. If you make a
list of tasks that you need to build a website to sell a product,
you'll know that you need a lot more time than you initially
thought.
Here are the tasks required for a typical site selling an eBook:
* Creating the front-end product
* Getting graphics developed
* Writing the sales letter
* Creating an offer for the exit pop-up page
* Configuring your autoresponder for subscribers and buyers list
andwriting follow up messages
* Creating a product for the up-sell
* Creating a sales letter for the up-sell
* Creating an affiliate page with marketing tools
* Marketing your product by writing articles, pay per click,
banner advertisement, contacting affiliate partners, etc.
Look at each of these tasks. They are all essential if you want
your online business to succeed. Each of these tasks requires a
lot of dedicated work. Creating a website to sell an eBook or
service will take you 2 months if you're not familiar with the
work.
Bear in mind that I've left out relatively simple tasks from the
list which can take up several more hours of your time such as
setting up the exit pop-up script, creating the download page and
putting up your privacy policy and disclaimer page.
This is one of the reasons why a lot of internet marketers fail
to make money online. They don't see the big picture of what is
required to create an online business.
They get distracted by following product launches, buying new
information products and browsing in forums. These distractions
will delay their progress in launching their site and soon they
would lose interest with the project and want to focus on other
things.
This happens every day. Marketers will have an idea that they are
passionate about but after several months they will want to do
something else. This is why making money online is so hard.
The entrepreneur has several options they can take to fix this:
1. Block out all distractions This is common sense. If you stop
reading forums, stop reading emails on the latest promotions and
turn off your Skype etc…you can get your project done a lot
quicker.
However, this is easier said than done. It takes a lot of self
discipline.
2. Leave out some tasks You can still launch your new product or
service by having only a few follow up messages to your
subscribers and customers, eliminating the exit pop-up offer,
removing the up-sell and not having an affiliate system in place
with promotion tools.
This will give you the bare minimum for a product site but
you'll be leaving a lot of money on the table. It is proven that
the bulk of the money made with an online business is in the
up-sell and by having a good relationship with your list.
Leaving out these important tasks is the same as not picking up
money from the floor when you see it.
3. Outsource This is the most common route entrepreneurs take
when they launch a new product site. They will outsource a lot of
the process to a company or individual so that they can free up
their time to do tasks that they enjoy such as promoting the
business.
This is an ideal alternative to doing the work yourself but it is
costly. Unless you are very confident that your product will sell
and you will make a lot of money in the back-end, outsourcing can
be a bad investment.
A mistake that a lot of entrepreneurs make is hiring the cheapest
ghostwriter or freelancer that they can find. They would look for
a 40 page eBook to be written for $300 or a sales letter for
$200. The fact is, you won't get good quality work for this kind
of price.
Companies and individuals, who know they can deliver quality,
will spend time in doing the work for you and charge what they
are worth. Outsourcing your online business to a company will
cost you over a thousand dollars easily. But you will receive a
quality product that you can sell.
The quickest way to succeed online is to create a product or
service to and your business as a market leader. You'll need to
make the website complete with an affiliate program and up-sells.
Doing this with 2 or more websites at the same time is out of the
question.
If you can afford the money, consider outsourcing your online
business including the product creation. This will free up your
time, ensure you have a quality sales funnel and allow you to
focus on marketing your business.
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