Let's Meet Up!

With a brand new wave of business meet-ups on the horizon, you're going to need a brand new set of presentation skills. With these skills you'll have the confidence and authority to share your hot ideas, new products and newest inventions.

"Let's meet up!" What do you think of when you hear these words? Most likely it spells opportunity. Think of what's possible when groups of energetic people come together to share news, trends and brand new developments in their lives and businesses.

It sounds dynamic. Exciting. Bold. It's easy to imagine that your mind will get stretched with new ideas. You'll connect with just the right person with magical synergy. And you'll come away richer than before because of the exchange.

But, with all the magical ideas flowing, there's one hitch. You need to have a quick and simple way to tell your own story. The story about your business, your brand and your ideas. Otherwise, you'll be at a beehive of networking and connection without letting people into your world.

In meet ups and gatherings, you can cross the chasm and stand out in a crowd. If you spend a little time developing your story - in advance. Resist the urge to go in and 'wing it.'

Meeting dozens or hundreds of people is a great way to get recognition, make friends and meet potential business contacts. You want to make the most of this opportunity.

How can you tell your personal brand story - and stand out in a crowd? Use these three tips to get started:

Tip 1: Be Remarkably Memorable
Some people take this tip to the extreme. They dye their hair pink, purple or green. Others wear colorful t-shirts announcing their ideas. That's not really what I mean by being remarkably memorable.

Instead of only thinking of your external appearance, focus on sharing an outstanding fact, statistic or insight. Make sure it is dramatic and extremely easy to remember.

For instance, did you know the # 1 fear people have? According to the Book of Lists, the top fear is speaking in public. It ranks above dying! People are more afraid of expressing themselves in public than they are of rotting in the ground and being eaten by worms. Imagine!

That's what I mean by memorable!

Tip 2. Be Passionate
What do people remember most in a meet-up of thousands of individuals? A person who is genuinely passionate.

This is what will make you stand out from all the other folks. Your authentic and natural style. It shows up in how you speak, make eye contact and gesture while you're talking.

Instead of artificially trying to 'fake' passion, check your gut. Are you talking about your brand, your business and your ideas? Do you feel on fire about what you're up to? If so, your natural passion will come through loud and clear.

Tip 3. Be Focused On Specific Action
Make it easy for the people you talk with to take action.

One of the simplest actions is to go to your website. If this is what you'd like people to do, be sure to give them your site! I know it seems overly simplistic. But a lot of people I've consulted with show up at meet-ups without so much as a business card. Don't let that be you!

Here are a few examples of simple actions:
· Meet again at a specific time and place
· Email for a special report
· Call to discuss more options
· Visit your website for new goodies
· Come to your store for a special offer
· Get a special promotion offer for the next 24 hours

What do you notice about these simple actions? They are easy to understand and easy to do. They are quite specific. And, you can easily weave these actions into your conversation during a meet-up.