Sunday 22 January 2012

Design Vs SEO - Deadly Combination at its best!

There is a never ending tiff between the two integral components of a website – its design & the search engine optimization team and you know what it is all about. One ensures that the websites are aesthetically designed while the other one makes it available amongst the masses. On the flip side, SEO may bring visitors to your website; it’s a good website design and layout that converts a visitor into a lead.
The war between the fancy designs and SEO practicability is one of the biggest challenge every website faces. You can design gorgeous websites with creative banners, slide shows, powerful applications, and yes amazing flash effects. But, what if potent customers don’t even know that you exist in online sphere? Hence, it is necessary to strike the right balance between beautiful web design and smart SEO, so that your website performs well in search engines as well as look aesthetically appealing.

As we know search engines don’t prefer swf files and majorly depend on text to understand the meaning of a site’s web page. Although, Google had claimed to improve its spiders to for crawling and indexing flash contents, however, if you want to improve your site’s indexing and consecutive ranking, it is still advisable to stick to classic, plain layouts.

However, there are quite simple rules that may follow to optimize a flash-based website designing. You may consider following cues and suggestions for optimizing the search engine crawlability of your flash-based website:

• Search engines read accessibility contents, texts, hyperlinks as well as dynamic contents from flash files; hence, it is necessary that you optimize flash contents.

• As search engines follow hyperlinks for finding the new content, it is advisable to give preference to HTML text links or JavaScript.

• You can implement deep linking as search engines index the address of your current website; even though flash website/application is added to it.

Building SEO-friendly websites requires a right balance between SEO requirements and design interface. It is possible to create great looking search-engine friendly websites, as far as both design and SEO team work collectively and understand other’s perspective.

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